Actually, my story is only known to doctors. “When I was a kid, I watched the series Emergency Room, so I wanted to become a doctor…”

That’s what you hear on the sterile floors of hospitals.
But not in the lobby of hotels, is it?

My Story

Well, it was not Dr. House or Grey´s Anatomy which sparked my enthusiasm for the hospitality industry at a young age, but “Hotel”, a series from the 1980´s with James Brolin.

My family’s decision to leave Germany and to emigrate to Mallorca, can be considered a happy coincidence for my hotel career. After graduating at Baleares International School y studied Tourism at the Felipe Moreno University of Applied Sciences. Then, step by step, I worked my way up from reception to General Manager, always following the advice of my former biology teacher Mr. Foster: “Change the job, if you are not happy!”

After more than 20 years of luxury hospitality experience I truly believe that going the extra mile and getting your team to walk it with you a requisite for success. After all, it is the exceptional and genuine service that is an actual differentiation to other hotels in a more and more competitive landscape. If an employee is dissatisfied, he cannot stand in front of a guest with a genuine smile. To achieve this communication, freedom and empowerment are key.

Ilkas Bio

Prior to founding White Label Associates Mrs. Karl was the Opening General Manager of Es Princep (The Leading Hotels of the World).

From 2014 to 2017 she successfully opened and managed Hotel Sant Francesc (Small Luxury Hotels) known for receiving several accolades. Under her guidance the hotel was named Conde Nast Traveler"s 2016 50 Best Hotels in the World, Architectural Digest's 15 Best Hotels to Open in Europe and Tatler"s 100 Best New Hotels, to name a few.

Additional experience includes positions at Grand Hotel Son Net in Mallorca, Chateau Eza, on the French Riviera, Starwood Hotels & Resorts, Golf de Andratx, and the Dorint Royal Golf Resort & Spa.

She also is an Associate Professor at ESERP Business School, teaching Digital and Luxury Marking.

Ms. Karl is fluent in Spanish, English, and German and speaks some French and Catalan.