If you’ve received this newsletter, it’s likely that you, like me, work within the tourism and (luxury) hotel business. As passionate as you may be for your niche in the market, however, I’m also guessing that you dislike industry newsletters (perhaps even as much as I do). In my opinion, the content is often samey and uninspiring. In fact, reading yet another newsletter about a hotel room’s bog-standard luxuries, special promotions (book a romantic weekend and get a bottle of complimentary champagne on arrival) or in-house events, gets boring – really boring.

My name is Ilka Karl - I previously managed accoladed hotels such as Es Princep and Sant Francesc, but now run White Label Associates, a bespoke hotel consultants’ agency. I think it’s time to shake things up a bit and add some va-va-voom to the industry newsletters you receive in your inbox. Expect my future newsletters to feature stories about creative minds, extraordinary hotel experiences and openings that stand out from the rest, whether this is because a hotel offers guests the opportunity to cook their supper in the communal kitchen or boasts a room dedicated to the much talked-about record revival, allowing vinyl-lovers to play records to their heart’s content.

If you’re keen to receive newsletters that I think you’ll actually enjoy reading and get real value from, stay tuned for my first newsletter, scheduled to arrive late next week. If you don’t wish to receive my (monthly) emails spotlighting hotels and their respective ‘secret sauces’ you can, of course, unsubscribe at any time.

Warmly,