WHITE LABELASSOCIATES
EN·DE·ES

Boutique hospitality consulting · Palma de Mallorca

Boutique hospitality, opened and run with intent.

Sales & marketing, openings and operations for luxury boutique hotels and private villas in Mallorca and beyond.

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A made hotel bed with a newspaper and a cup on the blanket

The studio

White Label Associates is a boutique hospitality consultancy based in Palma de Mallorca. Since 2018 we have helped owners of luxury hotels, retreats and private villas across Spain and Germany open well, reach the right guests and run well.

We work in the background, under your brand, as part of your team. That is what white label means to us.

What we do

Services

01

Sales & Marketing

A strong property deserves to be found by the right guests. We shape how your hotel is positioned, priced and marketed to guests, so the brand and the numbers move together.

  • Brand positioning and story
  • Sales strategy and sales structures
  • Rate strategy, ADR and occupancy growth
  • Marketing plans and campaigns
  • PR and trade partner coordination
  • Trade shows, sales calls and showcases

02

Openings & Operations

Opening a hotel is one chance to get it right. We lead pre-openings from the first plan to the first guest, and set up operations that keep working long after launch.

  • Pre-opening planning and launch
  • Team recruitment and training
  • Service standards and five-star culture
  • Budgets, P&L and operational set-up
  • Affiliation with luxury collections
  • Operational reviews for existing properties

Es Princep, Palma: from pre-launch to Leading Hotels of the World affiliation in two months.

03

Villa Management

A private villa should feel like a five-star hotel and run like one. We manage ultra-luxury villas for owners who want flawless guest experiences and strong returns, without the day-to-day work.

  • Operations and guest experience
  • Owner relations and reporting
  • Revenue strategy and occupancy
  • Brand alignment with luxury collections

Villa Puesta del Sol, Puerto Andratx. Mandarin Oriental Exceptional Homes, since 2020.

Properties we work with

Selected work

Ilka Karl, founder of White Label Associates

Founder

Ilka Karl

Ilka Karl has spent more than 20 years in luxury hospitality in Mallorca. As General Manager she opened Es Princep, a member of The Leading Hotels of the World, and launched Sant Francesc Hotel Singular, one of Mallorca's most awarded boutique hotels. Before that she led Sales & Marketing for Gran Hotel Son Net and Château Eza, after early years with Starwood Hotels & Resorts. She founded White Label Associates in 2018.

“Every property has its own character. My job is to find it, build a team around it and make sure the right guests discover it.”
  1. General ManagerEs Princep, The Leading Hotels of the World
  2. Corporate Director of DevelopmentSant Francesc Hotel Singular, Small Luxury Hotels
  3. General ManagerSant Francesc Hotel Singular, Small Luxury Hotels
  4. Director of Sales & MarketingGran Hotel Son Net · Château Eza
  5. Golf Sales & Events ManagerStarwood Hotels & Resorts, Mallorca

Condé Nast Traveler Spain Gold List 2016 & 2017 · Condé Nast Traveler UK Hot List 2016 · Travel + Leisure It List 2016

Contact

Let's talk about your property.

Tell us about your hotel or villa and what you are planning next: an opening, a new positioning or a house that should run better.

Start a conversation
Write
hello@whitelabel.associates
Call
+34 617 303 983
Visit
Palma de Mallorca